Morning TV is about sound

Park Musik collaborated with the TV4 team to create the new sound identity for Nyhetsmorgon, bringing a fresh and contemporary feel to the show while maintaining the trusted essence of its previous intro. The updated sound seamlessly aligns with the new graphics, ensuring a cohesive and modern viewer experience.

Designing a sound identity for a long-running morning show is a unique challenge.

The music needs to be instantly recognizable yet adaptable, creating a welcoming and familiar atmosphere for both loyal viewers and casual listeners who tune in while going about their morning routines. Since audiences dip in and out of the show—while having breakfast, getting ready for the day, or catching up on the news—the sound must be both engaging and unobtrusive.